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A Customer custom field captures attributes specific to your account base: a customer type, a regulatory ID, a sales region. It appears on every customer record and can sync with your CRM, where customer data often lives. This guide walks through the full lifecycle in three steps.
You need the Data permission in the Settings block of your role to create fields, and the Developers permission to map them in your CRM integration. See Manage roles.

What you’ll build

Both will be editable by sales reps, not displayed to the customer (they’re internal qualifiers), and synced with your CRM.

Step 1: Create the field in the Data Model

1

Open Data Model

Go to Settings › Data › Data Model and click the Customer object.
2

Click + New

In the top right of the field list, click + New to open the field creation form.
3

Fill in General Information for Customer type

  • Name: Customer type
  • API Name: for example customer_type. It can’t be changed after creation.
  • Data Type: pick Text
4

Save and repeat

Click Save, then create Registration number with type Text the same way.
Two new fields appear in the Customer field list with the Custom badge.

Step 2: Configure the field on the customer

1

Open a customer

Go to Customer › Customer and open a customer (or create one with New customer).
2

Find the Custom Fields section

Scroll to the Custom Fields section. Both fields appear with a toggle and three checkboxes.
3

Activate the toggle

Turn on the toggle of each field to use it on this customer.
4

Configure the properties

  • Mandatory: check it for Customer type, leave it unchecked for Registration number
  • Editable by sale ✓: sales reps maintain these values
  • Display for customer: leave it unchecked, these are internal
5

Enter the values and save

Fill in the values, then click Save.

Step 3: Sync with your CRM (optional)

1

Open your CRM integration

Go to Settings › Developer › Integrations and click Configure on your connected CRM.
2

Find your fields

In Field synchronisation, open Customer (Qwoty) - Companies (CRM). The fields appear as Custom: Customer type and Custom: Registration number.
3

Pick a sync direction

  • Customer type → ↔ Bidirectional: both systems use the same segmentation, and either may be edited
  • Registration number → CRM → Qwoty: maintained in the CRM, Qwoty reads it
4

Select the matching CRM field

In Select CRM field, pick the matching property on the CRM company or account object.
5

Save changes

Click Save changes.

Common Customer custom fields

Troubleshooting

Refresh the page. If it’s still missing, check that you created it on the Customer object and that its toggle is on in the Custom Fields section.
Qwoty’s Text type stores the value as-is. If your CRM sends Strategic, Renewal, Risk, Qwoty stores that whole string.
If Qwoty reports that the CRM connection expired or is invalid, click Reconnect in the integration settings.

Customers

Manage your customer base.

CRM mapping

All sync directions.

Field properties

Mandatory, Editable by sale, Display for customer.

CRM integration

Connect HubSpot, Salesforce, or Pipedrive.
Last modified on October 27, 2026